[noun] to imagine, conceive, express, or make something that was not there before.

Why does creativity matter?

Whether you’re 7 or 70, a dentist or a dancer, a bookkeeper or a barista – developing your creativity will help you generate ideas, solve problems, and communicate better at home, school or work.

Challenging ourselves to be creative helps us to be curious, to look at the world around us, to better understand others, to ask questions and to search for answers.

Being creative also supports positive mental health, helping to reduce stress, and promoting personal wellbeing by stimulating our sense of empowerment. It helps to build resilience because it allows for the possibility of failure with a safety net – enjoy the freedom of there being no single right answer to find.

You don’t need to be an expert or a great artist, actor or musician – just give it a go.

Don’t just take our word for it – here are some interesting articles on why creativity is important.

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